Callabriga 

PROJECT: Sogrape is Portugal's largest winery with dozens of brands sold worldwide. Callabriga is a mid priced brand within the Sogrape portfolio with great potential in the US market.


OUR WORK: The assignment for Callabriga was to help reposition the brand for a U.S. based consumer with a new visual language, brand identity, and package design targeted to the casual US wine consumer.

Client

Sogrape


Disciplines

Brand Positioning

Visual Identity

Brand System Guidelines

Package Design

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