Ruta 22

PROJECT: VC Family Estates produces premium wines in their vineyards throughout Chile and Argentina.

OUR WORK: designojo was tasked with creating a brand identity and the packaging for VC's new Malbec. We worked with their agency to create a brand, which reflected the adventurous and non-traditional spirit of Argentinean wines. Ruta 22 was the result.

Created for Futurebrand NYC

Client

VC Family Estates

Disciplines

Visual Identity 

Brand System Guidelines

Package Design

Master Shippers