It's Useful

PROJECT: it's useful is New Jersey based kitchen and housewares company which had developed a line of value priced kitchen basics for the big box and club store channel.

OUR WORK: The challenge was to develop a visual platform that was minimal and modern which also signaled both a value price point while at the same time functional and smart design solutions. Our work included brand positioning, brand identity and package design.

Client

One Source Suppliers

Disciplines

Brand Positioning

Visual Identities 

Brand System Guidelines

Package Design