Hurley

PROJECT: We were asked to assess the existing Hurley brand assets and determine how to best leverage the core visual assets and how they could be used within new product categories. With any brand renovation a careful balance is required- retain assets most familiar to the current customer while expanding the visual toolkit to attract new customers.

OUR WORK: designojo developed brand programs and visual assets. Work included identity development, refreshed brand assets and packaging.

Client

Southern Telecom

Disciplines

Brand Positioning

Updated Visual Identities 

Package Design